Growing up, I hated gym class.

I was smaller than everyone else. I didn’t think of myself as an athlete.

It was a daily mental torture wondering how I would get through without embarrassing myself and getting picked on.

That played out through much of school until my last year of high school.

That year, I grew twelve inches.

Almost as a joke, I joined a pretty good sports team.

Amazingly, I did well enough to where I was recruited to a Division 1 university and played four years as a D1 athlete.

Talk about a bizarre experience.

I went from the kid everyone hated and bullied in gym class to the bigtime of D1 sports.

All the guys I played with in university had a much different experience than I did.

Most of them were always good. They had great coaches, great histories in sport. They were part of that sport’s community.

I figured out how to fit in and did well enough to be accepted as a valuable member of the team, which was incredible.

But, my view as an outsider turned insider was invaluable in understanding what separates those who are perceived as talented from those who are the prey of gym class — and…

sadly…

live the rest of their lives thinking they aren’t athletic (often resulting in unhealthy lifestyles).

Movement is life.

A healthy experience with your body is proven to significantly reduce likelihood of getting the scary brain diseases, cardiovascular diseases, and is the only thing that ensures neurogenesis into at least your 90th year (ability for the spinal cord to create new brain cells).

Getting turned off because of being bullied in gym class does more damage to long term health than just about anything else.

The good news is: we now know that the majority of what is perceived as sports talent is a myth.

Although everyone won’t be Christiano Ronaldo, the recipe is simple.

Great teaching + great real-time feedback + focused work is the recipe for surprising success.

It is truly that, a recipe.

The problem is, there aren’t a lot of great coaches out there.

That’s why most people had experiences like I did growing up.

Like almost everyone, I had the capability to be athletic.

I simply didn’t know what to do or how to get my body to do it.

Options like YouTube present value on the information side, but, like anything, information is not the same thing as coaching. It’s a one-way street.

You need real-time high level feedback for your body to learn to do what your brain wants it to do. (isn’t’ that what talent is? Being able to do it right at the right time.)

That’s why we built our wearable… to complete the learning experience of a world class coach for anyone, anywhere.

And, to fulfill a void that has been missing for generations: effective virtual coaching.

And, because coaching is important, instead of being a techno-centric experience, we use it as a platform for coaches and pro players to be the examples (our wearable provides the real time feedback on top of their expertise and content they create).

Not only is it a blue ocean opportunity for a business worth half a trillion dollars yearly, it also gives opportunities for those who never had a positive experience with sport — and, resultingly, live better and healthier lives.

Sports coaching is only one aspect of the roadmap. Keep reading to find out how web3, tokens, NFTs, and virtual worlds fit into the future.

Basic Description

This short description gives a basic business case but is only a percentage of the business and impact:

Today, Elite and professional teams and players use 3D biomechanics analysis as a competitive advantage.

Most non-elite players and teams want this, but can’t afford it..

We provide this experience for individual players to learn at home, comparing their analysis to pro players.

Pro players sell their 3D data as NFTs.

This is the most identifiable use case which is part of our ecosystem. Keep reading or skip down to the Multi-sided platform section to learn other aspects.

Our Company NFTs

These shouldn’t be confused with the player 3D NFTs mentioned above and explained below.

Company NFTs are Solana NFTs.

The summary plan to release company NFT is as follows:

Founder NFT — mid-July 2021.

• Founder NFT is a small batch (200–300). Price TBD.
• The goal is to build a core group to rally the community, gain access to additional resources for wave 1, and show traction/examples of 3D player NFT acquisition.
• Founder NFT benefits include % royalty for company NFT sales, free wave 1 NFT, free wave 2 NFT, and what is included with waves 1 and 2.
• If they hold all the way to token release, their motion capture wearable is customized/numbered (wearable is part of wave 2).

Wave 1: 2–3 weeks following Founder NFT

• 10,000 NFTs. Price TBD.
• Wave 1 benefits include:
• Free Wave 2 NFT (and benefits)
• Permanent ownership of WL spots for 3D player NFTs as they are released
• We aim to announce George St. Pierre signing before wave 1 drops as example of 3D NFT player value

Wave 2: 3–4 weeks following wave 2

• 10,000 NFTs. Price TBD.
• Wave 2 benefits include:
• Tokens in the amount of launch price of wave 2 (when token released, unlocked over X months)
• Free mobile motion capture wearable (for use in the game, or for NFT character animation — think: being able to animate your DeGods NFT or move in real time as that character)

Token

• Ecosystem token
• Utilized by platform users (experts and learners) to encourage gameplay, content creation, and faster user adoption, essentially a Play-to-Earn experience:
• For learners: adoption = more frequent participation
• For experts: adoption = more content and more onboarding activity
• Token value increases as the ecosystem grows.
• Token volatility decreases as the ecosystem grows.

Sports NFTs?

For the company NFTs, we are not targeting the sports NFT market.

We are targeting the web3 NFT market (traditional NFTs).

As you are aware, there is a healthy sports NFT market, which is, more or less, not much more than a trading card market, which leverages the rarity of popular players as the market driver.

There will always be a market for that type of NFT, and our 3D data NFTs can fit within those markets, but it dramatically undervalues what we are delivering for the company NFTs.

Since we offer, with our NFTs, utility aimed at more than a trading card rarity as the value driver, focusing on the traditional NFT market is more appropriate than focusing on the sports market, which is generally not sophisticated enough in NFTs to appreciate the offer.

What is a 3D data NFT?

Not the game UI

Think about the motion capture cameras and cages used to make video games and movie effects. Those tools capture the 3D movement of the person being used for animation.

The animation is a series of numbers (data) that, as they change, give information to the avatar software on how to move just like the person who was recorded.

When we capture the data of a sports star, we capture the data of their elite-level technique. Just like in animation and video games, this data is represented in an avatar.

When played, the avatar looks exactly like the player’s movement.

What makes the 3D data NFT valuable?

Their elite-level technique holds the mystery of their success. It makes pro players uniquely good.

Modeling is the best learning.

Learning players copy and get compared to the sports star model in real-time. It is the best learning opportunity possible.

Pro teams pay a premium for this service.

Virtual coaching already exists with hundreds of millions learning from YouTube sports coaching every year.

As suggested, the problem is that the learner gets information but no feedback. The wearable completes the virtual learning experience in a way that has never been available before.

It also gives access to technology that was once reserved for pro players.

Multi-Sided Platform

Web 3 is perfectly suited for a multi-side platform. — Andreessen Horowitz

The three major prongs of our multi-sided platform are :

NFT and token buyers, sports experts, and sports learners

Wearable

Since the beginning of video games, the dream of game manufacturers is to ‘make you the controller’. Now you can be.

• Easy to Use and Accurate: Calibrate in seconds without needing to be a technology expert
• Mobile or Plugged In: Get out in the world and practice wherever you want. As long as you have wifi, you’re good
• Expert Creator Tool: Experts can create content in minutes without developer help

The wearable was in development for 4 years.

Our manufacturing partner creates ultra-accurate measurement systems for microchip manufacturers.

The wearable was tested inside the Mayo Clinic (#1 US hospital) and with elite sports training organizations (Sports Science Lab, FIFA Soccer team).

Wearable Pricing

The wearable is designed to be a consumer product, not an expert product (although the data is expert quality).

As we roll out to individual buyers, consumer pricing and pay structures are an important part of the roadmap.

The more people we get into the wearable, the more are in our ecosystem.

The wearable pricing design reflects the desire for growth over profit per unit.

Publishable

The wearable is ‘publishable’.

What is publishable? YouTube, Instagram, and Airbnb are examples of publishable platforms.

In our world, that means sports experts can create and publish 3D content without our help in an easy-to-use web dashboard.

We offer to consult help in content creation, but that is an add-on, not a requirement.

‘Game’

“The best way to learn is to play games.” — Robert Kiyosaki

The initial game is simple. To gamers, it may or may not be exciting.

For athletes, it is a familiar experience, something most players do on their own already.

There are variations, but the general scenario is as follows:

1. Sports expert records their ‘shot’ / ‘kick’ / ‘throw’ — whatever they want to record
2. They use the creator dashboard to add scoring parameters and publish
3. Learning players attempt to copy the expert content as accurately as possible
4. The software gives the player a score in real-time*
5. Scores are compared to other players & are rewarded for high scores and improvement

*When players fail to improve, they will have options to learn how to get better from the sports expert (or other sports experts).

The learning opportunities are purchased through tokens that the learning player either buys or earns while playing the game.

This opens up a new marketplace for coaching and equipment sales.

End Customers

End customers for the first rollout are as follows:

• Sports Experts — university or professional athletes, coaches, and sports influencers who create content and promote it to their audience.
• Individual Learning Players — players or the general population who want to learn their sport better from the sports experts
• NFT / Token Buyers — NFT and token community who wants to support and be included in the company mission and benefit from participating.

Shortly after the game rollout, an NFT animation creator suite (alpha) will be available — see below.

Teams

Teams can purchase 3D hardware and platform access now.

We are focusing on professional and university teams as customers.

Individual customers/player versions will be released at the end of summer / September.

Current Status

• The wearable is tested and fully operational.
• Manufacturing/shipping is set and ready to go.
• 98% of the game is ready. We need to piece together a couple things to complete the experience.
• The content creation and scoring expert portal are operational.
• We are currently working to onboard mid-level professional athletes as testers, content creators, and influencers/validators.

For the next level, we need to onboard:

• NFT community growth and management
• Support team
• Design elements
• Sales Management

Future Development

NFT Animation Creator

After the game is refined for release, the NFT Animation Creator goes into full development.

NFT creators and owners use the animation creator to build a full-body animation of their NFTs.

Using the wearable, they can create animation (or use it in games, if game makers allow for input).

This gives NFT creators an entirely different vertical to sell into — game characters for use in games, skinned as their NFTs.

Virtual Worlds

The animation creator will allow creators to integrate wearable outputs into virtual worlds, which is the primary focus of evolving participation into web3.

There is a vision to where we may also create immersive gaming experiences.

Our avatar runs on Unity, which can be converted to the primary virtual worlds’ formats.

Team

WL — Led 3 different multi-billion dollar products at Microsoft. Expertise in big data, Ai, and running teams concurrently across the globe. Instrumental in TMobile 5G rollout. Also has 5+ years of experience in the startup world.

Spicy — 25 years CPA in emerging technology. HR and controller C-level experience in startup and corp.

SSL — a science-driven sports performance coach. Coached world champions in ten different sports including UFC, Boxing, NFL, NBA, rugby, MLB, hockey, tennis, and more. Developed and sells self-developed sports training equipment in addition to professional player training.

ProfB — published approximately 300 papers on the human movement and measurement of human movement. In addition to his professorship and 2 PhDs, owns a sports equipment measurement company.

Knucker — consultant with a project management background, from inception to launch. Extensive startup experience. Charged with helping to figure out entry into web3/NFT communities.

Nika — marketing support

Janet — direct management of outsourced work, customer relations, light admin work